Lot28 lands in NYC | Our first year in retrospect

Jocelyn DeSistoComment

It’s official! We are so happy to announce Lot28 now resides in NYC! 

Sun Yellow Mini Polyp Hoops Lot28.jpg

A pivotal point for Lot28 it is hard to be anything but nostalgic about how far we have come in the past year. This time last year I took a chance, quit my part time job, and went all in on Lot28. 

I began a year long residency, SCAD+, with Savannah College of Art and Design last September. The year consisted of a three month start-up bootcamp, launching of our first collection, and planning of the next steps for Lot28. Upon graduating from SCAD in 2017 I knew I wanted to be a working artist but beyond that the path remained undefined. 

It wasn’t until a mentor in early September asked how big my goals for Lot28 were that I fully realized the scope of the journey I was embarking on [ one of those moments when you take a step back and say ‘Whoa, did a really just say that’ ]. It was the first time I was willing to admit my intention was to create global impact with Lot28, I had set out to create real social change through jewelry. 

It was the first time someone had challenged me to clearly define the end vision. All things set aside there were no interruptions with reasoning of why the venture was going to be hard, competitive, or the number of people who had set out and failed before me. Define your vision, you think that should have been simple right? Just share your vision, the dream that you have decided to bring to reality. Yet hearing the words come out of my mouth, I surprised myself. Somehow in that moment I was caught off guard by my own aspirations. It was as if someone had flipped a light switch and all of a sudden the puzzle pieces started to fit together. 

That moment was just a little under a year ago and since then I have been working overtime pulling in every bit of information, opportunity, and experience to reach my vision for Lot28. They say the first year is always the hardest and man it has been a journey. Launching Lot28 has pushed and challenged me both personally and professionally in ways I could have never imagined. And yet, I wouldn’t change a single moment. 

Since launching in winter of 2018 at New York Jewelry Week, Lot28 has been featured in Vogue, exhibited internationally at Munich Jewelry Week, collaborated with Pantone, and is now an official ambassador of Formlabs. 


The growth of Lot28 would not have been possible without the love and support of all of you. A huge thank you to everyone who has joined in on the journey of Lot28. This is just the beginning and we are so excited to start our next chapter in NYC!


As we unpack the studio and move into the new space I am beyond excited to share what we have planned over the next couple months. There are a handful of exciting projects we’re working on but can’t share just yet [ Hint hint they might have to do with year two of New York Jewelry Week! ]